Book Index:

  • Revelation 2.0: The Final Judgement for Brands
  • My Me 2.0 23
  • Listening 2.0: Social Media Monitoring
  • Social Media Strategy
  • The Cornerstone: Content, Identity and Differential Value for your Brand
  • Let’s Put the True Culprit on the Stand: Technology 2.0
  • Defining the Team: The Field of Social Media Marketing
  • Influence 2.0: Convincing Others to Spread My Message
  • Customer Service 2.0
  • Crisis Management 2.0: When You’re in Water Up to Your Neck
  • Politics and Security
  • The Naked Truth about Social Media ROI


Daniel is one of the greatest professionals in the country in the field of social media. From the first time we spoke about the management of the Starbucks brand, he knew what the best strategy was and how to make sure that an international brand never loses its local approach. In the hands of Daniel and his team at Hydra Social Media, Starbucks has become a leading example for the fantastic management of its social networks.”

Beatriz Navarro.

Marketing Director, Starbucks Spain and Portugal

Daniel is an expert in the design of social media strategies, as well as an entrepreneur and a born communicator. The perfect blend to revolutionize any company’s digital actions. And all this with a clear focus on results. I consider his book an essential for any professional or company that wants to take advantage of their social networks.

Carlos Saldaña.

Marketing Director, IE Business School

The book is a clear and precise introduction to the world of social networking and Daniel’s contribution to this field is critical for any brand that wants to take advantage of this medium in a profitable way. His contribution has allowed us to increase the brand value of Cash Converters through social interaction.

Alex de Reguero.

Marketing Director, Cash Converters Spain and Portugal